When you begin the story, you can choose a name and customize your character. You can change your character's skin tone, body type, eye color, hair color, and hairstyle. Please note that once those choices are locked, they will be with you for the duration of your story.

You can change your outfit and earring choices throughout the story by clicking the hanger icon.

Netflix Stories: Love is Blind follows the premise of the Netflix show, with the cast divided by gender into male and female pods. The game is played from the female perspective and only allows the avatar to visually represent as female. There are various pronouns to choose from, but these will not change the female representation of the character. Your character will be playing from the women's side of the pod dating men, though you will encounter an opportunity to pursue a woman outside the pods if you choose.